“Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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I always love it when you get a cheesy executive/manager who really stretches & attempts to sound technical but fails badly by using the term “Web 2.0”.  First off, this term means absolutely nothing specific.  I once had a non-technical CIO tell me that “JavaScript based Web Services are what Web 2.0 is all about”.  Right then and there I knew he was really reaching for the stars to sound Savvy or technical, but in reality it really comes off pretty cheesy to a developer.

What does the number “2.0” have to do with the entire internet while the evolution of Internet is changing daily?  So when do we call it “Web 3.0”?  When do we call it “Web 4.0”.  What is “Web 2.0”?  Is it only AJAX?   You can’t version the entire internet and its daily evolution with a version number!  lame.

Just see for yourself, it really does not mean anything specific: http://en.wikipedia.org/wiki/Web_2.0

I guess if I could think of any logical reason if one existed as to why we are possibly still hearing this at the workplace, is that non-techies could us “Web 2.0” as their attempt to say “ANY new idea for the web”.  But again, I’m sorry to say that just because O’Reilly originally talked about this marketing term in some conference doesn’t mean we need to adopt it and label the entire Internet some versioned number!  That’s just ridiculous.

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Print | posted on Monday, September 29, 2008 2:36 AM

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# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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Even though Web 2.0 is a hype term, it has some definite meaning IMO...
Left by Binny V A on Sep 30, 2008 4:05 AM

# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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Nice post! Indeed it is ridiculous to label the internet with a "2.0" just because someone said it.
Left by AntonioCS on Sep 30, 2008 4:49 AM

# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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you've based this on what wiki says, well done.
Left by me on Sep 30, 2008 5:51 AM

# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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>>>Even though Web 2.0 is a hype term, it has some definite meaning IMO...

I will disagree, it's "meaningless" and does not make sense to label the internet and technology as a whole with a generic version number that's verbally thrown around whose "meaning" is like a black hole.
Left by expresso on Sep 30, 2008 12:26 PM

# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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Agree ! And while we're at it: SOA and cloud computing goes into the same category.
Left by Michael on Oct 03, 2008 3:17 PM

# re: “Web 2.0” – A Lame Marketing Term That Means Absolutely Nothing!

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i like your article
Left by iklan rumah on Aug 28, 2009 8:46 AM

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